08 8 / 2013
24 7 / 2013
"When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either."
15 6 / 2013
"What helps people, helps business."
13 6 / 2013
For those who have not heard, a new advertisement has caused quite a bit of backlash. The complaints however differed from usual attacks, directed at crude humor or obscene images. This time attacks were motivated by the presence of a multiracial family within the commercial. The commercial, entitled Just Checking, was released by the ad team at Cheerios on Youtube. It depicts a young biracial girl, her Caucasian mother, and African American father. In response several viewers responded to the ad with racist and hateful remarks that Cheerio’s would depict a multi-racial family. One of the comments, as reported by UPROXX.com, read: Nice try Cheerios ad team! I’m never eating Cheerios again! Good day sir!!!. The comments grew so imbued with racial hate that General Mills had to disable commenting on the video.
The commercial illuminates just how stunted many American society remains in our supposedly “post-racial” society. It is arguably a mystery how the nation can elect a biracial individual to the presidency, yet there is a serious backlash when a fictitious biracial family is presented in the media.
04 6 / 2013
Reposted from http://bit.ly/15FVEQE on June 04, 2013 at 01:04PM
07 2 / 2013
The holidays are a big time of year to boost sales, obviously. However there is still some strategy to cater to consumer’s needs during this buying frenzy. What is key is not simply promoting your product, but also incorporating into your marketing scheme why it is perfect for a particular holiday.
05 2 / 2013
Recently a staff writer for Nokia released a favorable review of Nokia’s new phone: the Nokia Lumia 620. The catch: the review was on Nokia’s own blog. Readers were annoyed with the review because it was obvious to them that Nokia would promote the use of their own product. Many readers commented with statements like, “you just reviewed your own … product…How stupid do you think people are?” another reader replied, “so Nokia posted a review of its own product. Hilarious,” and another commenting on Nokia competitor’s stated humorously, “ so I hear Steve Jobs thought the iPhone was the best…”